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Privacy Policy

This Privacy Policy describes how EaseWell Care (the "site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from easewellcare.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping information including the items you view, put in your cart or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category Categories of Recipients
  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfilment partners, customer support partners and data analytics providers)
  • Business and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at easewellcare@gmail.com.

When you use our online services, you’re trusting us with your information. Your privacy is important to us.

This Privacy Policy explains how we collect, use, share, and retain your information. It also explains where you can go to exercise your rights and choices about how your personal information is used.

If you have any questions, we want to hear from you. You can find our contact information below.

Policy Scope & Updates

Scope. The purpose of our Privacy Policy (“Policy”) is to describe how the websites, mobile applications, and online services owned or operated by us (collectively called the “Site” in this Policy) process your information in connection with the products and services that we offer. This Policy explains how we collect, use, and share your information and how we keep it safe. It also explains where you can go to exercise your rights and choices about how your personal information is used. Before you provide us with your information or otherwise use our Site, you should read through this Policy and our Terms of Use to make sure that you are comfortable with our privacy practices. 

Brands. Our Site is owned, operated, and maintained by EaseWell Care. 

Updates to this Policy. We may update the Policy from time-to-time by posting a new notice, so please note the date last updated above and occasionally check for updates. 

What Personal Information We Collect

Personal Information. Personal information means any information that can be used to directly or indirectly identify a specific individual. We may collect personal information from a variety of sources. These sources include personal information that:

  • you give to us directly (e.g., when you sign up for things like newsletters, sweepstakes, surveys or promotions or register for an account on our Sites and provide information like your name, email address and date of birth);
  • we collect automatically (e.g., when you browse our Site and interact with us online, may use cookies and tracking technologies to obtain your personal information); and
  • we collect from other sources and partners (e.g., when we purchase personal information about you from a third party to better personalize your experience or market to your interests).

The types of personal information we obtain include:

  • contact information, such as your name, postal address and/or zip code, email address, and telephone/mobile number; we may also collect your child’s name and date of birth from you;
  • account information, such as your username and password (e.g., if you choose to create an account on the Site);
  • purchase history information, such as when you make a purchase from us;
  • loyalty and rewards information, such as when you sign up for loyalty programs;
  • characteristics and attributes, such as age ranges, languages spoken, and marital and family status either collected by us ;
  • preferences, such as hobbies, interests, shopping preferences, and product propensity scores (e.g., likelihood of purchasing products) collected by us;
  • online or technical information, such as device, browser, mobile application, system and internet protocol addresses, and identifiers; and
  • inferred information, such as information derived from the information listed in this section.

Sensitive Personal Information. For the purposes of processing listed in this Policy, we may collect and process sensitive personal information. This may include information such as your race, ethnicity, date of birth, or data related to your use of our Site or products such as pregnancy, allergies (e.g., allergy trigger quizzes), menstruation (e.g., period calculators), or incontinence. We may also make inferences about your preferences, behaviours, characteristics, health, or attributes related to your use of our Site or products. When we collect data that may be considered “sensitive”, we will request your consent to process such sensitive personal information and we may provide other controls (like an opt-out of certain processing), when required by law. Please note that certain portions of the Site may require this data for us to fully provide our services, so your choice to not provide such information may limit the scope of available offerings. We respect our customers’ rights and heightened privacy interests pertaining to sensitive personal information. As such, we commit to verifying that law enforcement entities follow the laws and procedures in their jurisdictions before we respond to a request for such information. Even when compliant with the laws of the requesting agency’s jurisdiction, we may make reasonable challenges to such requests.

What We Do With Your Information

Purposes of Processing. We collect, process, and disclose your personal information only for specific and limited purposes. For example, we may process your personal information across EaseWell Care to:

  • develop, provide and improve our products, services, communication methods, and the functionality of our Site;
  • process requests and manage our business needs regarding the products, offers and services we provide; this also includes responding to your questions and verifying your identity when necessary when you contact us;
  • provide personalized experiences, transactional and marketing communications, and targeted advertising including special offers and recommendations to you;
  • better understand your interests and create profiles by analysing information about your attributes, characteristics, and behaviours for internal research; and to establish, deliver and measure advertising/marketing campaigns to you or to people like you;
  • secure and protect your personal information and our interests; this includes preventing and investigating illegal activities, fraud and violations of our Terms of Use policies and other service conditions; and
  • comply with legal requirements, including cooperating with law enforcement, government authorities, or governmental mandate (but when we do, we will disclose only the minimum amount of information required by law).

Legal Bases. Additionally, certain data protection laws require us to have a “legal basis” and defined purpose before processing any personal information about you. Our legal bases for which we may process your personal information may include:

  • to establish or perform the contract we are about to enter (or have entered) into with you;
  • for our legitimate interests (or those of a third party) which will not override your interests and fundamental rights; this includes many of purposes of processing listed above;
  • with your consent; this includes, for example, to personalize, deliver and measure certain direct marketing and advertising communications concerning our products and services; our communications may be sent by both non-automated and automated means (e.g., email, social media messages, SMS, MMS, automated dialling systems, or calls by human operators); and/or
  • where we need to comply with a legal or regulatory obligation and/or respond to requests from public and government authorities. This may include disclosing your information to law enforcement agencies or as required to comply with laws or regulations (including antifraud laws, money laundering, or tax laws) as well as transferring your personal information in connection with any potential or actual merger or sale of assets as part of a corporate transaction. When we process personal information on this basis, consistent with this Policy, we carefully review each request to ensure it is valid and that the requestor is entitled to the personal information they seek (and may challenge such requests as appropriate).    

Who We Share Information With

We may share information about you with our brands as well as third parties in certain circumstances including in the following situations:

  • Sharing Your Information with Service Providers. We may share personal information with companies or individuals that provide us with services. These services may include, among other things, helping us to provide services to you; to create or maintain our databases; process payments; prepare and distribute communications; or to respond to inquiries; For example we use Shopify to power our online store you can read more  about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site; you can read more about how Google uses your personal information here: https://www.googlee.com/intl/en/policies/privacy. 
  • Other Third Parties and Partners. To better tailor your experiences and interests for advertising and marketing, your personal information may also be used by us or shared with partners, advertisers, advertising networks, advertising servers, social media networks, analytics companies and similar third parties. These third parties and their websites, platforms, and applications generally have their own privacy policies and terms of use. We encourage you to read them before using those websites and services; you can visit the Network Advertising initiative's ('NAI') educational page at http://www.networkadvertasing.org/understanding-online-advertsing/how-does-it-work. 
  • Blogs, Online Postings, and Testimonials. You may share comments, posts, testimonials, or other information on certain forums such as our Sites or social media networks. If you choose to do so, this information may be generally available to the public and read by others who access these forums. Again, third parties and their websites, platforms, and applications generally have their own privacy policies and terms of use and you should review those notices prior to using those sites;
  • Deidentified Information. We may share deidentified information (e.g., aggregated or grouped information) that doesn’t identify you personally with third parties for research or other purposes identified in this Policy. When we share this information, we require these third parties to agree not to attempt or to allow others to use it to identify individuals;
  • Law Enforcement and Legal Reasons. Subject to applicable contractual restrictions and other internal procedures limiting disclosures to law enforcement (discussed above), we also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies (such as law enforcement or regulatory authorities); (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss or to protect your other vital interests; or (5) in connection with an investigation of suspected or actual illegal activity;
  • Business Transactions. We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation); and/or
  • International Data Transfers. We may transfer your personal information with our brands and trusted-third parties outside of the country or territory from where you reside. When these third countries do not offer the same level of data protection as your country, we (or our service providers or their contractors/sub-processors) take steps to make sure that there are adequate safeguards are in place to protect your personal information. For example, these adequate safeguards may include your consent or involve binding the third party transferring your personal information to a contract that requires the same level of standards as the country from which the data was collected. In addition, we comply with certain national or country “localization” laws that, among other things, require personal information about their residents to be collected, processed and/or stored inside the country before being transferred internationally.

Do Not Track

Please note that we do alter our Site's data collection and use practices when we see a Do Not Track signal from your browser. If you are a European resident, you have the right to access personal information we hold about you and to ask that personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us here